As an intern with the local home builder’s association, you have been asked to analyze the state of the local housing market, which has suffered during a recent economic crisis…..
Netflix: The consumer
Netflix (The United Kingdom)
The Consumer: Insight into consumer behaviour, dynamics, and consumption patterns of defined consumer segments linked to the chosen product/service. This will be driven by an application of relevant underpinning academic theories as evidence.
You have to do STP (Segmentation, Targeting, Positioning) also.