A- Assesse and analyse Bill Gates’s three options below and recommend the most appropriate option based on your analysis
Bill Gates had to decide whether to :-
1- Pay $1.5 billion for a firm with total annual revenues of less than $200 million
2- Gear up to compete more aggressively and more effectively in these markets in an effort to repeat the kind of success that Microsoft and enjoyed in the word processing and spreadsheet market niches , or
3- Continue as marginal player in the niches dominated by intuit while focusing Microsoft’s effort in other (perhaps more important) markets of the future.
B- In addition to the case assessment, you will need to submit any and all explanatory exhibits that summarize your group’s analysis. Any exhibit you include must be mentioned explicitly in the case brief, clearly delineating the exhibit’s contribution to your argument.
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