According to their website “MaritzCX offers customer experience management for big businesses. You deserve customer experience (CX) programs that drive high value and high return. We help you achieve increased customer retention and lifetime value through our software platform integrated with our research services and best practices.”
The company is remarkable in their adage that no one size fits all approach. They span the globe and cover over 10 major industries like Travel, Automotive, Hospitality and Energy to name a few. The company literally goes from Torrance California to Australia to Hamburg Germany to China making it a truly global company.
http://lrwonline.com/ (Links to an external site.)Links to an external site.
Lieberman Research Worldwide’s tagline is focused on Impact and their “so what” marketing philosophy. According to their About Us section, “There’s no other company like LRW in today’s marketing world. Founded over 40 years ago with the goal of driving real business impact for our clients, we’ve held to that vision even while evolving how we deliver it. With our focus on delivering “so what?®” consulting that’s informed by marketing science and Pragmatic Brain Science®, we deliver value to our clients that’s unmatched in the industry.”
I could list all their achievements but one of the best ways is to show you how they span the globe and cover virtually every market. Below is just a taste of what Lieberman Research Worldwide does.
· A top 25 global company and among the 5 largest individually-owned market research firms
· 6 offices on 3 continents
· 90+ country affiliate network
· Top ranked Marketing Science Team
· Industry leading Pragmatic Brain Science Institute®
· Full global data collection capabilities, including expert field professionals
· Best in breed technology capabilities
· Cutting edge qualitative division
They focus on literally every conceivable type of marketing research
· Strategy
· Brand
· Product Development
· Advertising & Communications
· Customer Experience
· Pragmatic Brain Science®
Covering the entire globe and in virtually every sector as well as in over 90 countries Lieberman Research Worldwide is literally a global force.
https://www.iriworldwide.com/en-US/ (Links to an external site.)Links to an external site.
SymphonyIRI Group is all about big data and analytics. Solutions through power and an over reaching fulfillment of data. A company can find virtually any need met and will be able to find any of their data needs met. The company spans media, Technology, Retail, Market and Performance, Consumer Shopper Experience and In Market Execution and Analytics.
They deliver growth and analytics to companies in over 60 countries and in over 95% of COPG, Retail, and Health and Beauty companies in the fortune 100. IRI is smaller than the other two companies profiled above but their reach is just as wide
YesterdayApr 18 at 9:27pm
From table 2.1 in chapter 2 of the text, the three companies I chose for this discussion are
Nielsen: http://www.nielsen.com/us/en.html
Ipsos: https://www.ipsos.com/en-us
The Harris Poll: https://theharrispoll.com/
Nielsen recently hosted two milestone market intelligence events in Nairobi, Kenya, and in Kampala, Uganda. The event’s theme, ‘Changing Markets, Changing Consumers, Changing Strategies,’ helped attendees understand the changing nature of markets and consumers in East Africa, as well as the resulting requirement for changing strategies in the wake of this flux (DEBUNKING RETAIL MYTHS AND UNVEILING CONSUMER BEHAVIOR IN EAST AFRICA, 2018).
Ipsos conducted a study from November 27 to December 8, 2017, in which they concluded that countries that have a younger population are more optimistic about 2018 than countries with an aging population. The article states that people around the world are optimistic about personal prospects for 2018, with 76% of respondents stating that 2018 will be better than 2017. The levels of optimism vary across regions of the globe, with countries that have a younger population reporting higher levels of optimism than countries with an aging population (Countries that Have a Younger Population Are More Optimistic About 2018 Than Countries with an Aging Population, 2018).
The Harris Poll posted an article about three Syrian students of University of the People who struggle to further their education due to the war in Syria. This is a very inspiring story as it shows the determination these students have to complete their studies even though the war that has killed more than 465,000 Syrians. One of the students says “I’m motivated to learn and want to keep learning. If I have the chance, I want to be part of the process of rebuilding the country again,” says Mahmoud (Three Syrian Students of University of the People Struggle to Further Their Education Under…, n.d.).
Works Cited
Countries that Have a Younger Population Are More Optimistic About 2018 Than Countries with an Aging Population. (2018, Jan 18). Retrieved from www.ipsos.com: https://www.ipsos.com/en-us/news-polls/countries-have-younger-population-are-more-optimistic-about-2018-countries-aging-population
DEBUNKING RETAIL MYTHS AND UNVEILING CONSUMER BEHAVIOR IN EAST AFRICA. (2018, 04 06). Retrieved from nielsen.com/: http://sites.nielsen.com/newscenter/debunking-retail-myths-unveiling-consumer-behavior-east-africa/
Three Syrian Students of University of the People Struggle to Further Their Education Under… (n.d.). Retrieved from https://theharrispoll.com/: https://theharrispoll.com/