QUESTION ONE – 20 MARKS
a. Use the information in figure 1 (Uchumi Supermarkets) to answer the questions that follow
Figure 1: Uchumi Supermarkets Performance Jan 2012 – Dec 2012
Source: Daily Nation 1/1/2013, pg 15 col. 1
i. What was the difference between the highest value for Uchumi Supermarkets between May –
June and November – December 2012? (2 Marks)
ii. What was the market value for Uchumi Supermarkets in April 2012? (2 Marks)
iii. In three correct sentences and in prose, describe the trend of Uchumi Supermarket business
behaviour between June and September 2012. (6 Marks)
b. Explain why advertisement is an important tool for business communication. (5 Marks)
c. Advise Meru University of Science and Technology on how to advertise her programmes
effectively. (5 Marks)
QUESTION TWO – 20 MARKS
a. Differentiate between a speech and a lecture in a University lecture hall. (2 Marks)
b. Explain perspectives that one needs to consider in preparing and presenting a talk in an oral
presentation. (3 Marks)
c. Joseph is a studious second year student in a University who panics in an examination room.
Give Joseph four tips on how to:
i. Overcome memory laps in an examination room. (5 Marks)
ii. Develop useful reading habits. (5 Marks)
iii. Prepare and take examinations. (5 Marks)

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