You are the marketing manager leading national government health initiative to encourage people to take time out in their day to engage in mild to moderate exercise and the Healthy lifestyle. Answer the following questions demonstrating your understanding of concepts within the consumer behaviour unit.
a. Using your understanding of the thri-component attitude model, which component do you think would be the best to target if you wanted to change consumer attitude towards exercising and living Healthy lifestyle and why?
b. If you were to use a celebrity spokesperson as part of your marketing strategies, who would be appropriate and why ?