Company name: Koala
Product category – Toddler Furniture
My Parts:- check who are the core competitors of koala both online and offline.
Select a product category that koala should focus on. (Toddler Furniture).
Analysis of product category and market
Identification and analysis of product category:
- Different innovation trends in the category
- Product and tech trends influencing the category
- Category growth expectation
- Customer trends
Note: Assignment 1 you should not come up with a product idea – this is about scoping the opportunity, idea is for the next assignment.
- Brief analysis of industry partner
- Macro and micro environmental trends impacting the project in context
- Identification and analysis of a product category opportunity for the industry partner to focus their innovation efforts on
- Ethics and sustainability
- Target customer segment selection, analysis,insights and attractiveness
- Product Innovation Persona
(from the Key areas part I only have to focus on the highlighted part)