During the Covid pandemic consumers and firms have been subjected to disruptions in the supply of products and services. Aldi Supermarkets is an example of a company that had to deal with product shortages and other customer service related challenges during the pandemic. This affected its market share and relationship with customers.
Assume you have been hired by Aldi as a consultant and your task is to:
Apply the 3I Design Thinking model to develop strategies for Aldi to regain lost market share and poor customer confidence caused by disruptions associated with Covid . Clearly identify the nature of problems that have caused the loss of market share and poor customer confidence.
How can empathy influence the strategies that you have recommended?