UniversityEssayServices

International Business Study:

The purpose of this assignment is to:

· Allow you to apply your understanding and knowledge of international business concepts by explaining how they influence a company’s decision to conduct business in foreign countries.

· Familiarize you with information sources for international business, foreign countries, and their business cultures.

· Practice and improve effective business communication skills.

This project requires you to conduct an analysis and identify they key information needed to support a recommendation about a company’s plans to launch a business in a foreign country.

The study submission will include a 4-6 page, doubled spaced, properly cited using at least 5 separate sources, written paper using 12 pt Times New Roman font and 1-inch margins (APA 7th edition style) and a 10-minute slide presentation with recorded narration.

The study will be based on research and analysis of relevant issues pertaining to the environment of the target country–such as social/cultural, economic, political/legal, and technological factors–and issues pertaining to the consumer, the product/service, marketing, and competition.

Grading Rubric:

This assignment will be evaluated along these nine areas:

Powerpoint visual design & narration
Powerpoint organization
Powerpoint content
Product/service description
Country environment analysis
Entry mode analysis
Market analysis
Overall viability of study
Technical writing & citations

International Business Study Assignment Description

The purpose of this assignment is to:

· Allow you to apply your understanding and knowledge of international business concepts by explaining how they influence a company’s decision to conduct business in foreign countries.

· Familiarize you with information sources for international business, foreign countries, and their business cultures.

· Practice and improve effective business communication skills.

This project requires you to conduct an analysis and identify the key information needed to support a recommendation about a company’s plans to launch a business in a foreign country.

The study submission will include a 4-6 page, double spaced, properly cited using at least 5 separate sources, written paper using 12 pt Times New Roman font and 1-inch margins (APA 7th edition style), and a 10-minute slide presentation with recorded narration.

The study will be based on research and analysis of relevant issues pertaining to the environment of the target country–such as social/cultural, economic, political/legal, and technological factors–and issues pertaining to the consumer, the product/service, marketing, and competition.

The assignment includes several tasks:

· Create an imaginary company and identify the product or service you will introduce in the foreign market.

· Identify the foreign country where you will launch your new venture.

· Determine and describe the intended level of international involvement;

· Researching, describe, and analyze relevant issues about environmental factors:

· social/cultural and/or economic and/or political/legal and/or technological environments of the target country

· consumers

· marketing

· competitors

· Create report and presentation selling the idea to senior management.

In the introduction, give a brief overview of the venture by addressing the following questions:

· What company within which industry group has been selected for the foreign business venture? Why?

· What products or services are being considered for sale?

· What country has been selected for the venture? Why?

· Is this a new venture?

· What level of involvement is being considered?

· Does the company have experience in international trade? Explain.

· What issues will be examined? Why are they the most important?

In the body of the paper provide facts, supporting data, and analysis of relevant issues involving the foreign business venture addressing the following questions:

· Who are the intended consumers/customers? Describe the basis for selected customers.

· What product/service will be sold? Why?

· How will the product/service be marketed?

· Who are the competitors?

Describe and analyze the environmental factors (political, legal, cultural, etc…)

Key issues to consider:

Form/Level of international involvement:

· an increasing degree of commitment of resources and effort by a company to conduct business in another country. From least to most involvement the levels include: exporting and importing, trading companies, licensing and franchising, contract manufacturing, joint ventures and alliances, and direct investment through wholly-owned facilities . Which form will you choose?

Consumers:

· who are the current and/or potential consumers, and on what basis are they going to be segmented: business-to-consumer (age, gender, income, etc.)? business-to-business?

· to what segment is the product/service going to be targeted?

Marketing:

· what is the size of the market segment(s)?

· what is the bargaining and buying power of customers? (does purchase of the good require disposable income?)

· is there a need to modify product/service to meet consumer needs or tastes?

· where will the product/service be sold?

· for what price will the product/service be sold? why and how will it be set?

· what are the channels of distribution?

· how will products/services be promoted? (availability of media and its reach)

Competitors:

· are there existing and/or potential competitors?

· are they native to the country of focus (local) or from other countries (foreign)?

Environmental factors:

· The existence of an appropriately trained and educated workforce (both home and host country) to execute your plan and produce your product/service.

· Whether cultural beliefs and customs exist that affect the use of your product/service.

· Geographical considerations– distance to and from the country; physical barriers in the country.

· Considerations related to obtaining materials for your product/service.

· The existence of the necessary after-market services available to support your product.

· Whether there is adequate infrastructure-transportation, communications, utilities, etc.

· The availability of required technology.

· The significance of economic factors–inflation, interest rates, employment levels.

· The impact of fluctuations in the value of the currency — people’s ability to buy; reduced company profits.

· Prospects for stabilization of the currency.

· Considerations related to government stability, and impacts on relationships with businesses.

· The existence of trade barriers or trade incentives, and legal issues that might affect business.

I wish to give credit to Dr. Carolyn R. Johnson of Arizona State University West for her assignment that is used as a model and template for this assignment.

Found something interesting ?

• On-time delivery guarantee
• PhD-level professional writers
• Free Plagiarism Report

• 100% money-back guarantee
• Absolute Privacy & Confidentiality
• High Quality custom-written papers

Related Model Questions

Feel free to peruse our college and university model questions. If any our our assignment tasks interests you, click to place your order. Every paper is written by our professional essay writers from scratch to avoid plagiarism. We guarantee highest quality of work besides delivering your paper on time.

In each of the following, several epistemic reasons are given to believe something. Which is the strongest reason? What makes it stronger? a. John, Susan, and Terry all believe that the bank robber was a male. John was there during the robbery and saw the robber. Susan read about the robbery in the newspaper. Susan told Terry about the robbery. b. John and Susan both believe that the acid caused the chemical reaction. John read in a textbook about the likely causes of such a reaction. Susan performed several experiments to rule out other possible causes. c. Susan and Terry both believe that their checking accounts are overdrawn. Terry got a phone call from his bank telling him about his balance. Susan noticed it when she was balancing her checkbook last night. d. John and Susan believe that some early settlers in New England suffered real hardships. John read some original diaries written by early settlers. Susan saw a documentary on TV. e. John and Susan both believe that building a new bridge will greatly reduce the current traffic problems. John based his belief on a comparison of the proposed bridge and the traffic problems to those in other cities. Susan believes it because she heard the city planners claim that the bridge would reduce traffic problems. f. John and Susan both believe that raising the minimum wage would lead to higher unemployment among the very poor. John believes it because he thinks that it follows from what he learned in his economics class. Susan believes it because she works in an unemployment office and has seen the unemployment lines grow after the wage has been raised in the past. In (a) in (C), if the belief had been that the robber was a male with a long criminal record, then Susan’s belief would have been better justified than John’s, since it is hard to tell just by looking whether someone has a criminal record, but this is the kind of information a newspaper report would get right. For each of the other questions in (C), change the shared belief but not the kind of evidence each character relied on, so that the other person’s reasons are stronger.

Read More »

Sales Offer

Coupon Code: SAVE25 to claim 25% special special discount
SAVE