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1. Cross-selling covers- (a) Identifying customer needs (b) Matching the Products to customer needs (c) Convincing the customers of Product benefits (d) Responding to questions and objections of customers (e) All of these 2. Innovation means- (a) Compensation (b) Inspiration (c) Additional perquisites (d) Implementing new ideas or new methods (e) None of these 3. Which of the following sentences is true? (a) Marketing is not required in a Buyer’s Market (b) Marketing is not required in a Seller’s Market (c) Marketing is not required due to globalization (d) Marketing is not required due to competition (e) Marketing is not required due to liberalization 4. A true marketing mindset requires- (a) Command and order mindset (b) Control mindset (c) Active mindset (d) Passive (e) None of these 5. Which of the following statements is true? (a) Marketing makes the Company to go into loss due to higher expense (b) Marketing is not required in profit-making companies (c) Marketing sharpens the minds of the employees (d) Marketing is a time-bound seasonal function (e) Marketing is a waste of time 6. A Prospect means- (a) Any customer who walks into the Bank (b) An employee of the Bank (c) A customer who is likely to be interested in Bank’s Product or service (d) A Depositor of the Bank (e) A Borrower of the Bank 7. A lead means- (a) A Prospect who is more likely to avail of the Bank’s Product (b) A Political leader (c) A Religious Chairman (d) A Bank Chairman (e) None of these 8. A Call means– (a) Calling on friends (b) Calling on Bank employees (c) Calling on Prospective customs (d) To make telephone calls (e) Calling on relatives 9. The Traditional Marketing style involves- (a) Telemarketing (b) Digital Marketing (c) Indirect Marketing (d) Direct Marketing (e) All of these 10. Modern methods of Marketing include- (a) Publicity on the net (b) Advertisement on the net (c) Soliciting business through e-mails (d) Telemarketing (e) All of these

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