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Entrepreneurs using the Lean Start-Up principles, methods and tools reach a point where, based on the best evidence available, decide to continue with the venture or discontinue. This is the GO/NOGO point. Past this point the venture moves forward to success, failure and/or pivot.
In modules 1-4 you have covered the origins of the lean concept and why these concepts are applied to starting successful businesses. You have investigated the Lean Start-Up principles, used lean tools including the Lean Canvas and applied the learning to your own venture. You have developed and tested hypotheses with consumers and stakeholders and validated your learning. You have investigated the types of MVPs and how to build your own MVP.
You are now ready to analyse the market viability of your own venture and determine the GO/NOGG decision.
The purpose of this assessment is to demonstrate your knowledge of all lean principles, methods and tools you have studied in modules 1-4 and how they apply to your own venture. You will analyse the readiness of your venture for your market and the readiness of your market for your venture, and reach a conclusion around the market viability of your venture.
Instructions
Conduct an analysis of your own venture for market viability. Your analysis should include the following component as a minimum:
1. Introduction. Briefly outline your business venture. 2. Lean Start-Up methods you have used. Outline activities you have undertaken, aligning them with methods you have studied in this subject. Include your analysis of the cycles, validation and learning.

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