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Answer the below mentioned question in minimum of 3 double spacing pages.
Choose a multinational company such as McDonalds or Starbucks

  • Conduct a Situation Analysis of the business that results in a comprehensive SWOT Analysis
  • Conduct Internal situation Analysis which will include:
    • Customer Market Situation – Target markets, details about consumer buying behaviour and any market/ consumer trends.
    • Marketing Mix Situation including Product Situation – describe the current marketing mix elements employed by the company/ product/ brand. Is there anything interesting about any of the elements?
    • Supplier situation
    • Resources and Capabilities Situation
  • Conduct External Situation which will include:
    • Competitive Situation including Industry Situation
    • PESTLE Analysis
    • Five force model
    • Macro-environment Situation – what are the macro environmental trends of interest to the company’s situation?
  • Summarise the main Strengths, Weaknesses, Opportunities and Threats that you have deduced from the Situation Analysis.
  • Prioritise strategic action/s that should be taken as a result of this summary justifying your assertions.
  • Conclude

 
 
 
 

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