Unit 6 Assignment[1][2][3][4][5]
CE371-4: Compare the components of a well-developed marketing plan that maximizes an early childhood center’s public relations efforts. (4-Analysis)
Purpose: An important part of the director’s job in both new and ongoing programs is marketing and publicizing the program. The direction that marketing takes is based on competition in the area as well as identification of families that need to be reached in order to recruit children and promote the program. Marketing decisions require skillful analysis of circumstances specific to the program.
Directions: After reviewing Chapter 16 in the textbook and the associated resources, identify two early childhood programs in your area. Review their website, social media pages and print materials. Next, compare at least three marketing strategies of their marketing and public relation efforts. Fill in the template found here comparing the components of the plan:

Program #1 Program # 2
Part One: Program Identity

  • Are the mission and vision statements readily available?
  • What are both program’s market niche?
Part Two: SWOT Analysis

  • What are the strengths and weaknesses of both programs?
  • What are the opportunities and threats to both programs?
Part Three: Marketing Strategies

  • Identify the target audience
  • Compare at least 3 marketing strategies of each program.
Part Four: Summary

  • Write a brief summary of the marketing efforts of both centers.
  • Which center’s marketing and public relations efforts are more effective? Explain why.

Tab 2: Points and Rubric
This assignment is worth 90 points. The rubric that will be used to grade your assignment is available through the link in Assignment Resources or the Assignment tab at the top of your Brightspace course.
This assignment addresses the following unit learning outcomes:

  • Identify an early childhood center’s public relations efforts.
  • Compare the components of a well-developed marketing plan.

It also addresses the following Course Outcome:
CE371-4: Compare the components of a well-developed marketing plan that maximizes an early childhood center’s public relations efforts. (4-Analysis)

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