Why does Arvidsson describe the brand as an “open-ended object”? (p. 244) Why is this open-endedness a “tricky problem” for marketers? October 12, 2016 Read More »
What is “immaterial labour”? (pp. 240–1?) Use this idea to explain why “consumption [is] a productive activity” that produces value (p. 242). In what sense is immaterial labour “beyond the direct control of capital”? October 12, 2016 Read More »
In what sense are brands “an asset that is expected to generate value”? Where does this value come from? Who generates it? October 12, 2016 Read More »
Arvidsson claims that in contemporary marketing the “link between public communication and economic value has acquired an unprecedented centrality” (p. 236) What is this link, and why has it become so central? October 12, 2016 Read More »
Compare and contrast TWO case studies in communication (PR, journalism, media production, etc) for what they tell us about the importance of legal considerations to professional practice October 3, 2016 Read More »
Both Greenleaf and the biblical passages referenced in the various Topic Materials focus on the idea that power comes from giving it away and that taking the role of a servant can make one a leader July 12, 2016 Read More »
Discuss whether or not your servant leadership volunteer opportunity helped you to find yourself as a leader in this way July 12, 2016 Read More »
Use examples from your servant leadership volunteer opportunity to discuss the idea that serving others as a leader might influence change or produce a positive impact for the greater good July 12, 2016 Read More »