Discuss the unique characteristics and risk landscape of the Communications and Information Technology sectors. How should the public and private sectors be coordinated to assist in securing these sectors? The Communications Sector is vital to the United States economy, government, public safety, and business efficiency and success. What was once a voice service provider, this sector has grown into vast and interconnected systems that are wireless, satellite, and terrestrial in nature (DHS, 2017a). The systems are highly dependent on each other, in addition to the sector’s effect as a whole on other critical infrastructures. There are a vast amount of risks to the Communications Sector, including weather events April 18, 2018 Read More »
Debate and discuss this question with reference to relevant theory and two or more examples of fashion media, one of which must be an example of print media November 24, 2016 Read More »
the role of business in society and the complexity of applying theories of ethics and sustainability to the claims and counterclaims of good practice in business November 24, 2016 Read More »
In what sense does branding exploit consumers, and why does it matter? Do you agree with Arvidsson’s statement that branding is “a conservative and even reactive practice? October 12, 2016 Read More »
Arvidsson discusses three main ways in which brand management operates: through “investments in media culture” and “media politics” (pp. 245–6); through “building […] spaces that pre-structure and anticipate the agency of consumers” (pp. 246–8); and through commodifying the “productive sociality” of consumers (pp. 248–9). October 12, 2016 Read More »
Arvidsson suggests that marketing attempted to “discipline consumers” in the first half of the 20th century. Why would consumers need to be disciplined? Can you find examples of this disciplinary approach in contemporary marketing materials? From an ethical point of view, is this approach better or worse than the one taken by brand management since the mid 1950s? October 12, 2016 Read More »
Arvidsson describes the activity of brand management as “a governance that works from below by shaping the context in which freedom is exercised, and by providing the raw materials that it employs” (p. 246). What does he mean by that? Whose freedom is being constrained, and how? October 12, 2016 Read More »
