Category Archives: Communications and Media

Debate and discuss this question with reference to relevant theory and two or more examples of fashion media, one of which must be an example of print media

1. How do fashion magazines provide an effective means by which to sell products? Debate and discuss this question with reference to relevant theory and two or more examples of fashion media, one of which must be an example of print media. 2. How has the rise of digital media democratised fashion journalism? Discuss and critically analyse this question with reference to relevant theory and fashion media examples

3. Can global fashion media participate in the production of unique cultural identities? debate and discuss this question with reference to relevant theory and fashion media examples

 

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the role of business in society and the complexity of applying theories of ethics and sustainability to the claims and counterclaims of good practice in business

The module Business and Society is concerned with the relationship between business, its key stakeholders and the ecological balance of natural systems. This assessment seeks to develop in you the student an awareness of the often contradictory nature of explanations about the role of business in society and the complexity of applying theories of ethics and sustainability to the claims and counterclaims of good practice in business. Much of what we consider to be morally acceptable is based on our socially constructed view of the world, our personal belief systems and in many cases faith. This complex interaction of these leads to questions of subjectivity and bias in how we view the actions of others. In the written work of students, in essays or reports, you are constantly….

How has the rise of digital media democratised fashion journalism?

Plan:

1st : introduction (300 words) – Use the argument between vogue and bloggers to bring up the topic – How digital media has changed the industry – Why Vogue editor doesn’t like it? – Is it a good thing or bad thong?

(2nd – 5th 2520 words)

2nd: what has digital media brought to the industry – A little background about digital media (the rise of Instagram and Facebook) – Time (traditional fashion media takes at least 10days to publish a article but Instagram takes a second) – How digital media makes people become famous easily – How fashion bloggers is made by digital media

3rd: the fact that some bloggers don’t know much about the history of fashion, they just enjoying being seen and have a….

Arvidsson discusses three main ways in which brand management operates: through “investments in media culture” and “media politics” (pp. 245–6); through “building […] spaces that pre-structure and anticipate the agency of consumers” (pp. 246–8); and through commodifying the “productive sociality” of consumers (pp. 248–9).

Find at least one original example of each of these forms of operation, and explain how it contributes to strengthening the position that the brand occupies in the consumers’ life-world

 

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Arvidsson suggests that marketing attempted to “discipline consumers” in the first half of the 20th century. Why would consumers need to be disciplined? Can you find examples of this disciplinary approach in contemporary marketing materials? From an ethical point of view, is this approach better or worse than the one taken by brand management since the mid 1950s?

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Arvidsson describes the activity of brand management as “a governance that works from below by shaping the context in which freedom is exercised, and by providing the raw materials that it employs” (p. 246). What does he mean by that? Whose freedom is being constrained, and how?

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What is “immaterial labour”? (pp. 240–1?) Use this idea to explain why “consumption [is] a productive activity” that produces value (p. 242). In what sense is immaterial labour “beyond the direct control of capital”?

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