Ice Cream Stand is my business:
The Environmental Analysis consists of two major elements, 1) an analysis of the internal factors that effect a small business and 2) external factors that effect a small business. The internal analysis assesses the strengths and weaknesses of your company. It identifies what it is that your company can do well, as well as what it can do better. The external analysis assesses the opportunities and threats present at the time the business plan is written. Use the external analysis to identify trends and changes that are happening outside of a company's control (at the local, national, and/or international levels) which may influence the future of the business. Such external categories as economic, competitive, legal, political, cultural, and technological can all affect your business and should be included in the external analysis.
Also, you will do an Industry Analysis that will describe the industry within which your business will operate. The major focus of this section is on specific industry trends